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how to disrupt the broiler whitespace
a vision, a name list, and an open invitation to dm me your cap table
Mar 19
•
Bob Schultz
3
1
1
you don't own a deep fryer, and that's the whole point
what the air fryer boom reveals about how kitchen appliances actually spread
Mar 17
•
Bob Schultz
3
1
corn-fed, all the way down
flavor design for adoption rather than aspiration
Mar 10
•
Bob Schultz
1
2
February 2026
food is fashion
the slow adoption curve of what we value
Feb 25
•
Bob Schultz
2
1
gastronomy vs. cuisine
two words that need some explanation
Feb 18
•
Bob Schultz
3
1
1
a day of non-secular fasting
the start Ramadan and Lent overlap for the first time in over 30 years
Feb 17
•
Bob Schultz
1
1
scaling trust
trust, supplements, and the economics behind advice
Feb 12
•
Bob Schultz
2
3
1
Coca-Cola's cocaine past and present
reading the coca tea leaves of food law ghosts
Feb 10
•
Bob Schultz
1
a story about peanut butter
making sense of American food history and personal identity
Feb 4
•
Bob Schultz
3
1
January 2026
lactose-free milk still makes yogurt
making ayran and stumbling into the logic of modern dairy
Jan 23
•
Bob Schultz
4
1
1
the government gave us a new pretty picture
thanks, i guess
Jan 19
•
Bob Schultz
4
2
trying not to drink the year of your wedding is hard
a failed 2025 goal
Jan 15
•
Bob Schultz
6
1
1
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